When Creative Resources’ client Atomic Playpen approached its 10 year anniversary, the agency wanted to celebrate by creating an engaging integrated (online + offline) brand experience. Creative Resources provided fun, uniquely-branded offline elements (custom designed can coolers) that, in combination with the innovative CheersTo10Years.com promotional micro-site, did just that. Drink coasters were imprinted with unique Augmented Reality (AR) Markers that allowed friends and clients to join in the celebration by having one of four different virtual drinks.
Recently, Atomic Playpen had even more reason to celebrate, as the brand campaign received several awards from AIGA and Ad Fed. Congrats, AP!
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